1. Introduction

MildStructure Studio ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website (mildstructure.sbs), use our services, or interact with us in any way.

Please read this privacy policy carefully. By using our website or services, you acknowledge that you have read and understood this policy.

2. Data We Collect

We may collect the following types of information:

2.1 Personal Information

• Identity Data: Name, date of birth, gender
• Contact Data: Email address, telephone number, mailing address
• Transaction Data: Details about payments to and from you, and services you have purchased from us
• Health Information: Skin allergies, sensitivities, or conditions that may affect makeup application (only collected with explicit consent)
• Image Data: Photographs taken during makeup trials or final services (with consent)

2.2 Technical & Usage Data

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
• Usage Data: Information about how you use our website, products, and services
• Marketing Data: Your preferences in receiving marketing from us and our third parties

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

3.1 Direct Interactions

You may provide us with your personal information when you:

• Complete forms on our website
• Book a service or consultation
• Create an account on our website
• Subscribe to our newsletter or publications
• Request marketing materials
• Participate in a survey or provide feedback
• Contact us

3.2 Automated Technologies

As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies, server logs, and other similar technologies. Please see our Cookie Policy section for more details.

3.3 Third Parties

We may receive personal data about you from various third parties such as:

• Analytics providers (like Google Analytics)
• Advertising networks
• Search information providers
• Payment processors

4. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

4.1 Provide Our Services

• To register you as a new client
• To process and deliver your service booking
• To manage our relationship with you
• To personalize your experience

4.2 Business Operations

• To administer and protect our business and website
• To deliver relevant content and advertisements
• To use data analytics to improve our website, services, marketing, customer relationships, and experiences

4.3 Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can update your preferences or opt-out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email we send
• Contacting us directly at [email protected]

5. Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Consent: Where you have given us explicit consent to process your data
• Contractual Obligation: Where processing is necessary for the performance of a contract with you
• Legal Obligation: Where processing is necessary for compliance with a legal obligation
• Legitimate Interest: Where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests

6. Data Sharing and Transfers

We may share your personal data with the following categories of recipients:

• Service Providers: Including IT service providers, payment processors, and delivery services
• Professional Advisers: Including lawyers, bankers, auditors, and insurers
• Tax Authorities, Regulators, and Other Authorities: Who require reporting of processing activities in certain circumstances

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. Your Rights

Under data protection laws, you have rights in relation to your personal data, including:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any incomplete or inaccurate data we hold about you.
• Right to Erasure: You can request that we delete or remove personal data where there is no good reason for us continuing to process it.
• Right to Restrict Processing: You can request that we suspend the processing of your personal data in certain scenarios.
• Right to Data Portability: You can request the transfer of your personal data to you or to a third party.
• Right to Object: You can object to processing of your personal data where we are relying on a legitimate interest and you feel it impacts your fundamental rights and freedoms.

If you wish to exercise any of these rights, please contact us at [email protected]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

10. Cookie Policy

Our website uses cookies and similar technologies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

10.1 What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

10.2 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the operation of our website. They include, for example, cookies that enable you to log into secure areas.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website. This helps us improve the way our website works.
• Functionality Cookies: Used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences.
• Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.

10.3 Managing Cookies

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The Help function within your browser should tell you how.

Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

11. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you believe we may have collected personal information from your child, please contact us at [email protected].

12. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

We encourage you to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

MildStructure Studio

Studio 32s Lloyd Wells, East Nathanmouth, W14 8AZ

Email: [email protected]

Phone: +44 091 292 6888

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.